Ethics, Sustainability, & Social Responsibility:

Our ethical & eco friendly products consist of at least 30% organic, recycled, or biodegradable materials.

Our products are exclusively manufactured in-house. Thus, we only print & embroider items once an order is placed, resulting in less excess inventory compared to conventional manufacturing. Every purchase, big or small, has a footprint. With each purchase, you have a choice. You choose the size of the mark to leave on the planet, and we want to help you choose wisely.  Around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage. One in every five garments reaches a landfill without being worn even once. By choosing made-to-order  you choose apparel that's created only as the order is placed, creating less fabric waste than conventional manufacturing.

As of May 2021, we’ve started using packaging made of post-consumer recycled plastics for all apparel orders shipped from our in-house facilities. We’ve also reduced the use of packaging altogether and introduced triangular cardboard boxes for poster orders to replace tubes with plastic end caps.

Having fulfillment centers close to our customers is good both for the business and the planet. Strategically located fulfillment centers allow for faster shipping times and lower shipping costs, and it also helps with reducing the CO₂ emissions produced when transporting orders.
The better the quality, the longer the product lasts. Before we add new products, we do durability, wash, and wear tests to make sure they’ll stand the test of time. Producing long-lasting products means reducing new purchases.   We work with suppliers that produce high-quality products that last many washes, keeping print colors vibrant and the fabric soft. We also have our GOTS & OEKO certificates to transparently showcase our products.

Charity Foundation:

Our founder Royston G King has significant experience with charities & made it our ethos of doing well by doing good. He experienced first hand the life-changing positive impact of helping others as well as making us become a better human being.

The story begins with you. A portion of purchases made from you will be donated to fund under-served causes that truly makes our world a better place.

Action speaks louder than words and Royston has started a few initiatives in putting his money where his mouth is. Like Good Purpose Foundation, a not-for-profit charity where he's donated over 5 figures in profit his first year of business to alleviate suffering in this world and help others. He believes that's one of the most powerful ways to teach us to become good human beings. By giving altruistically without receiving anything in return.

By age 21, he was the president, director, executive committee, brand ambassador, board member & advisor of multiple highly successful world-renowned not-for-profit charity like VGen Australia, RE-Volve, Save The Children, Habitat For Humanity, Hult Prize Foundation, Robin Hood Army, Singular University, Net Impact, One For The World, Oxfam, International Student Union at University Of Melbourne, Junior Chamber International (JC), Study Melbourne, University Of Melbourne Fair Trade Steering Committee, University Green Impact Auditing, Melbourne University Blockchain Association, Teach For Malaysia, etc. Also, Royston got accepted & selected to attend the University of Oregon to represent his university for APRU.org sustainable development conference. And awarded the Melbourne Global Scholars Award, Leaders In Communities Award by the University of Melbourne.

Furthermore, Royston was a consultant, mentor & was involved to multiple not-for-profits like 180 Degrees Consulting, Blackstone Launchpad Associate USC, Practera, Oaktree Foundation, USC Volunteer Income Tax Assistance, USC Consulting Club, Splash SC, Moneythink, Unimelb Red Cross, Thrive Refugee Enterprise, The Smith Family, Culturebridge, Investing 4 Charity, Community Health Advancement and Student Engagement, Classroom Experience, Vollie, Blockchain Centre, Stone & Chalks, etc.

world renowned & famous

our founder royston g king & our brand have been featured worldwide